It goes on: "With working from home expected to continue for many, the hot drink moment is here to stay". And it adds: "Premium biscuit options will remain relevant for shoppers wanting to treat themselves.
These often benefit from a 'lipstick effect' as shoppers look to these products as small, permissible indulgences. There's an expectation that Christmas is going to be a bumper sales opportunity. But beyond that lies a big threat, as governments squeeze HFSS content high fat, sugar or salt with regulation of advertising, marketing and perhaps price. The returned SNP government had action on that in its election manifesto.
And despite the prime minister's well documented aversion to "nanny state" intervention, Whitehall is looking at it too. One of the suggested answers, from pladis' marketing gurus is to "bring fixtures to life through in-aisle theatre and engagement". I can only guess what that means. It's a long way from the job concerns now at the Glasgow bakery. But who knew that selling a biscuit could be made to sound that exciting?
Biscuit factory closure plan risks nearly jobs. Image source, McVitie's. Corporate control has passed out of Scotland, and its Turkish owner now says it has to protect brands that go back years by closing a historic Glasgow factory and investing in England.
Biscuit bakers have had a good lockdown, but face the challenge of sweet foods being more regulated. Gobbling bakers. Image source, Getty Images. Rich Tea for royalty. Bakers in Stockport practising the Rich Tea biscuit cake for the royal wedding. Trends and tastes. Image source, Google. GMB concern over investment at McVitie's factory Lockdown Brits splurge on tea, biscuits and a good book The food and drinks with trademarked shapes.
Yildiz acquired McVitie's when it took over United Biscuits in After plans to close were announced, workers formed a campaign and launched a petition to save the factory, which has received over 77, signatures. Staff held a protest outside the Glasgow Fort shopping centre when formal redundancy notices were issued in June.
When the counter-proposal was tabled, council leader Susan Aitken described it as "compelling" and said it would "secure a future for Pladis in the city". Deputy First Minister John Swinney said: "The Scottish government, alongside Glasgow City Council, GMB and Unite Union, are equally perplexed by this decision as the Pladis chief executive gave firm assurances to the first minister and I in July that they remained committed to working with us to review the proposal submitted by the action group - a serious proposal that aims to support Pladis to retain a factory in Glasgow and secure the jobs at risk.
Story provided by local democracy reporter Drew Sandelands. Fresh bid to save McVitie's factory from closure. McVitie's closure 'is slap in face' to workers. McVitie's workers protest over job losses. Boasters were launched in and became the top selling branded Special Treat Cookie. These nibbly, chocolatey biscuit bites have gone down a storm!
To guide us into , March sees the beginning of a complete relaunch for the brand under a new campaign, Sweeter Together. Brought to life through a rich new animated world, and told through modern fables, this campaign aims to show that the small act of sharing a biscuit can have a big impact to bring us closer together.
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