In this example, I am going to go over selling shirts because that is what I started with. Pick the shirt you want to print on.
I went with the Gildan shirt because from personal experience they are great quality. Upload your design to the editor until it looks good, pick some colors, and then select a few sizes. When you are happy with how everything is set up, give it a title and some bullet points in the back end and then publish it. You now have a shirt in your Shopify back end. We will now need to attach this shirt so it shows up on Amazon. From here, install the Amazon sales channel. This is where the magic happens Once the Amazon channel has been installed, you will need to connect it to your Amazon sellers account.
When you click this button, it will bring up a list of products that you have published in your Shopify store. From this screenshot you can see the shirt that I was creating earlier. Pick the appropriate category, and start entering your title, your brand name, some bullet points, and a description. Keep in mind two things. Also, you will need to make multiple listings for both male and female shirts.
I actually prefer this as it gives us a chance to be more targeted in our keyword approach. You can make up SKUs since they are for internal use. They are just a string of characters.
You must purchase UPCs. These are 12 digits long and can be purchased from a ton of places online. I got thousands of them on Ebay for only a few dollars. Once you have finished entering in the variants and have been approved for the clothing category, you can publish your design.
If ANY of these instructions are confusing, or you want a more detailed description of how to set up and connect the two, please read this article here. Go into your seller central account and make sure you are changing the shipping time and the shipping price. Teelaunch has been very fast on their shipping. This makes my products more attractive to the buyer. Every sale is important for a T shirt company, especially in the beginning.
This might not seem like much at first. When you realize that you are selling on Amazon. Mugs and sweatshirts might have a much higher profit margin. When it comes to building your Amazon listing around the product you are building, there are only a few major points that need to be covered.
This is a major one because it is one of the first things that a buyer will notice. Make sure you are pricing competitively. Sure, you would make a better margin, but you will get drastically less sales. Let the market determine where you are pricing. Take a look at your competition. They might have the same product, but really give it a hard look. You want to see if your designs are really that much better to ask for a higher price.
I like to make sure that my prices are right in the middle. An easy way to do this is take all the prices on the first page, add them together, and then divide them by the total amount of listings on the page and then price your product at that price. I used to recommend people on Merch by Amazon come up with a different brand for every shirt that they put online.
This is no longer the case with this method because you are selling on Amazon seller central and have full control over reviews and other aspects of the listing. This lets you keep a consistent brand identity across Amazon, social media, and elsewhere.
Many of the most successful t shirt business brands you can find online follow this advice. The title is extremely important to ranking on Amazon and where keywords will come into the picture. In order to talk about keywords, we need to go over competition.
Look at that! If you were to name it black cat t shirt you would probably be lost in almost thousand different results showing up. Getting better, but still lots of results. Time to try and use a modifier to niche down even further. Very close! I like to see if I can get under 1, results if possible.
Niching down like this is the perfect way to add keywords to your title of your listings without looking spammy. As you can see, by tweaking the title a little bit, we found out a way to lower down the competition you will be facing as well as putting in some keywords into the title for better rankings all around.
This is the same process that Spencer uses with long tail keywords. Bullet points are what get your merchandise ranked in Amazon from all the tests I have run. You need these bullet points to be keyword rich without keyword stuffing. To do this, make sure they are coherent sentences. Read them out loud to yourself to make sure they sound correct. The bullet points are where you put on your marketing hat and SELL the potential customer.
You have multiple bullet points to work with here, so really make sure you are marketing to them here. I also like to put a last bullet point telling them to order a size up because these print on demand shirts often shrink a size in the wash. If the bullet points are where you are selling the customer, the description is where you want to describe what is in your shirt.
Keep in mind that this section is what shows up on mobile and is often times used in the meta description for ranking in Google. That is not only important for SEO but its where you really get to sell why they should buy from your t shirt brand.
This entire method is nothing but a numbers game and a pretty easy one at that. The majority of people will probably not even try it because of the time investment needed, but it works! In order to scale quickly, you need to be able to either design yourself, or afford to outsource designs. A lot of people reading this and who have listened to the entire process on my site have begun by putting up t-shirts on Amazon because that is what I used on Amazon.
Amazon limits brand new accounts to variations a week. If you put up 1 shirt in 5 colors and all the sizes, you blow through almost 50 variations with a single shirt. Instead, while everyone is focusing on putting up a few shirts a week, you can take your designs and put them on hundreds of products a week! If you look and the Shopify app does not have the category you want to list in, list the product through seller central, and let it sync to the Shopify app.
Doing that one thing will set you apart from the competition and let you grow at an incredible rate. If you are still here reading through this, have no idea who I am, you probably have no reason to believe me. You get nowhere in life without at least trying, but people do always like to see some proof and I understand that.
You have seen some of the numbers posted above, but let me offer to you 3 people who have each found their own success through selling Merch on Amazon over the past year.
The first guy who I will not name, has been a friend for a long time. He focuses heavily on Amazon affiliate sites. But when I started talking his ear off about Merch right when it opened, he decided to give it a go and scaled up quickly. The second is a guy named Tom. One of the most driven people I have ever met, he designed every single piece of artwork himself, and just look at what kind of earnings he is hitting. Can you imagine what they will look like after he starts putting those same designs on other pieces of merchandise?
Finally, we have Albert from Canada. This guy is always the first to jump at an opportunity and test it out before coming to conclusions. Be like Albert! I have actually personally spoken with him just a few times. According to him, he heard about Merch through my tiny little marketing blog and hit the ground running with it. In just 3 days he has made 8 sales!
He only has a couple of designs up right now using the Shopify Method and plans to scale quickly. Disclaimer: In order to see the same level of success as the above, you will NEED to be able to put in the time and effort. Do not expect to put up 10 designs and wonder why you are not making money. Dedicate yourself to it. You can have better tools than your competition. Merch Informer helps you to figure out what keywords people are searching for. It helps you locate the low hanging fruit that requires the lowest amount of time and effort to rank.
If you want to read an entire Merch Informer Review, go here. As you can see from these examples, a successful t shirt business may very well be closer than you think! At least it is if you ideas are as good as you think they are. The custom t shirt market has been huge for decades.
This is an online business that will be in demand if you provide shirt designs and ideas that are popular. But promoting a t shirt store is one of the areas where social media advertising still consistently delivers.
There are many creative ways to market your t shirt line. Look for your favorite design idea and order a bunch of your own custom t shirts to wear, give as gifts, or otherwise give to individuals with niche social media followings who can get you more attention.
This is a great way to get more attention to your store, but remember, your shirts:. That about wraps up the entire method and exactly how to start a t-shirt business today. Leveraging the millions of buyers on Amazon has never really been this easy. There is ZERO inventory that you need to hold, and minimal issues you need to work around.
Think of this entire process as starting an Ecommerce brand with the force of Amazon behind you. I appreciate the Niche Pursuits community allowing me to bring this to the table today, and if you have any questions, drop them in the comments and I will make sure to answer. Good luck! By Neil Lassen. Neil is a legit dude. I was in the loop from when the project idea came together and was lucky enough to see it grow from any ol idea to a full fledged software that it is today.
Very proud to see this solid software come together. Reminds me a lot of what Spencer did with LTP in the early days. All around, good stuff! This is wonderful depth insight with a proper reporting for the same.
Will sure give a try Niel your stuff. This is gold, I am sure gonna try this. I have got some success with teespring and I think this can be another door to revenue. Quick heads up on Teespring, they are going into a closed Amazon beta, so make sure you sign up for that as well! Hi Neil , Hard works always pay off. I have one question for you , there is a way to do this without a credit card? Any kind of card should work debit included. You would just need to make sure that you had money on that account.
You might even be able to try payoneer. Since you get the money on Amazon from any sales you make, you just have to figure out a way to get your POD of choice paid for the merchandise you ship out to customers. So what would be the costs to give this a try for say three months for someone able to do the designs themselves? Anything else? I believe this will work but you will not be able to have your own Shopify store. The US mailing address is really up to you if you want to accept returns.
When you start doing volume, a return here and there will not hurt you. Simply ship the customer a new product and take the small hit and move on would be my advice as you scale this up. The only thing stopping me from Selling on Amazon is because of my location. Thanks for the guideline and am test it out. Just need to re-read it again and find a great design for cheap. It sounds so compelling that I want to drop every experiment I am currently making to give it a shot but I am afraid of catching the shiny object syndrome.
I will definitely bookmark this post and promise myself to come back to it when I have sometimes free on my hand. Thanks for the great info! As long as the listings are properly optimized, you will not need to do promote at all. There is so much organic traffic on Amazon, the products sell themselves.
What a read! Thank you for sharing and being transparent with all this info. I am definitely going to check out the niche software! I did have one question. How would we add the product to Amazon seller central if we do not have a way to show the mock up? But could you expand on your point a bit more? Thank you again. You make the product itself in teelaunch or whatever POD you want to use , and right click save the image mockup from there.
You then go upload it to Seller Central and wait for the product to show up in your Amazon sales channel in Shopify and connect the two! Got an weird Idea Man. I thought that, it is very hard to catch the cloth related market on Amazon. One of the best MMO content I have ever read this year. That is absolutely correct. You can get your first product up on Amazon in the next 30 minutes if you start now.
Would it be possible to get a walkthrough vid showing how to do a mug, for example? I see conflicting answers on where to create the item first, in teelaunch or in amazon seller central. Someone said they ended up with duplicate listings. Neil, please advise, and thank you for sharing this. After the product is created, save the mockup. Go over to seller central and upload the product. Wait until that product syncs with Shopify and then connect the two when they show up.
They only sync a few times a day, but this is how we have been doing it. What measures did you do to promote your shirts? Did you run ads, or do you have a popular site, where you mention your products? Can I visit your store on amazon to get an impression? I really appreciate your hints and answers. Hello Wolf! I actually wrote this for Spencer. If you read over step 5, I go into all the parts you need to know about for optimization.
In order to hit the numbers I have been getting, all you need to do is the proper research and then make sure each one of your listings is properly optimized. I have never run any traffic because Amazon already has billions of monthly visitors. What sort of BSR do you look for when doing research for mugs?
Is it the same as for T-shirts at around ,? I have personally been doing the research for shirt designs, and then just putting the designs that I create around that research on other products. So far it has been working out great! Nice Article. I quit my 3months older site, because of No Experience. Now Am frightened. Thanks For sharing useful info.
This DOES work. A massive thank you to Neil who has taken the time to explain his case study, and for creating Merch Informer which has been very helpful in finding designs to recreate with my own twist.
Anyone who is reading this and wondering if they can do it or not, just follow the steps, invest time in researching shirts and then go for it! Hi Neil, Just wondering how Amazon Prime fits into all this? Most shirts for sale seem to offer free shipping under prime, is this important? If you are going to do POD like this method goes over, you will not be able to get prime listings.
This IS a buying factor, but I do not think it matters that much not from our results anyways. People shop with their eyes. If you have a product with a design they like, they will buy it. Neil, amazing content. I know Amazon hates dropshipped items being sold on their platform and I currently run a dropshipping store.
Also, do I need to register my business for this? Thank you SO much in advance. Yes, you select which items you want to put up on Amazon after you install the Amazon sales channel.
Each listing takes a little bit of time to push through to Amazon so you can pick and chose which you work on. You should not need to register a business to try this out. Any tips on getting approval for merch? I originally requested approval 11 months ago, tried again back in December but nothing yet.
Greg try to log in. Thank you Neil for sharing this with all of us! I am very eager to get started! I was about to print mugs and send into my FBA account when I received the link to this article. Now I will completely change my strategy! Same goes for legging designs, anyone in particular you would recommend? Does your software work for mugs and other products? I already showed you a research strategy that you can use to find out these keywords at the beginning of this article.
Here's a great infographic showing daily averages per seller :. Even though you can achieve great results with your campaign, you should understand that the main goal is to improve your organic ranking. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
Let's say you sell chairs. It doesn't make sense to blog about tables since you don't sell tables. In that case, you need to write about chairs. For example, it would be a great idea to publish a blog post called "Which chair is the most comfortable one? Pinterest is a great place to promote your merch products.
Especially because people on Pinterest are always looking for design stuff. And Pinterest also has a massive organic reach. You can also use Pinterest Ads since it's a great way to boost your reach and achieve your goals faster. Twitter is a great social network because it has a massive organic reach.
However, it's the same here. You'll need to build an audience, and you can run ads to achieve your goals faster. Everything About…. Merch by Amazon allows you to list apparel designs on Amazon and earn money from them.
However, if you don't know what to do, you'll only waste your valuable time and energy. Like any other business model, Merch by Amazon is not a "get rich quick tactic". But if you consistently put work into it, you'll be able to build a sustainable passive income. Here's what you will learn in this post: What is Merch by Amazon? Who Should Use Merch by Amazon? What is Merch by Amazon?
Merch by Amazon is Amazon's Print-on-Demand service. When an Amazon customer buys a merch product with your design, you will earn a royalty fee. Select a product t-shirt, hoodie, etc.
Set a price for your merch product. After Amazon approves your design, they will create a listing for your merch product. Customers buy a product with your design. Amazon prints your design on a t-shirt, hoodie, etc It's that simple.
All you have to do is submit your design to Amazon, and they will handle the rest for you. Here's an Amazon employee printing a shirt in one of their facilities: Source Yet, even if they handle A LOT for you, you're the one who needs to sell your merch product. However, you need to sell your merch products to make money. If you don't sell anything, you won't make money. And that's the problem - Amazon does not sell your products — you need to do it. There are other great ways to promote your designs that we will talk about later in this post.
How much money you can make with a merch business depends on two factors: The product you sell T-shirt, Hoodie, etc. How to Sign up for Merch by Amazon Indeed, that's a hurdle. Merch by Amazon is an invitation-only platform.
First of all, you need an Amazon account. Then, you can request an invitation. Here's how to do that: 1. You have to request an invite to collaborate on Merch before even dreaming about selling your designs with them. Amazon reviews your request, and they claim this is due to the overwhelming demand. Being a POD seller means no inventory risks, no losses. Merch offers analytics tools to review your income, your most sold products, and consumer behavior.
Pro Tip: purchase one of your own products to make sure your design works with the selected product. You can use a private link before publishing. This way you can try your design before selling it. Merch is non-exclusive, which means you can upload your designs on as many websites as you want, for more info you can take a peek at Merch FAQS.
Capitalize on trends, make designs with the hottest quotes, and the trendiest hashtags. Subscribe to blogs to keep yourself informed. Follow social media influencers. Stay current on popular TV shows, movies, and music. Check the event calendar and consider holidays and focus on making seasonal designs! Since Black Friday is one of the biggest shopping days of the year, creating Black Friday ads to promote a seasonal sale can help boost your sales and exposure. Depending on your tier as a Merch seller, you can get more or fewer uploads.
What is a tier? For example, in order to move up from the 10th tier, you will have to sell at least 10 products. Admissions to higher tiers do not involve only sales, but the quality of your products too.
You can display your design in various countries for example on amazon. Your design may be approved in different countries. Placeit offers a great opportunity to market your t-shirt business with all the tools you will need.
You can design with our t-shirt designer , create amazing banners and design attractive social media images. You can even make beautiful videos in just a few seconds!
Placeit will work for you with Merch or any other POD website! Become a master seller on Merch by Amazon and keep selling your t-shirts no matter what with these awesome tips from our t-shirt business first aid guide!
Become a master seller on Merch by Amazon and sell as many t-shirt designs as you want! Follow all the key steps to set up your sellers account and start making profits. Learn how to create your own designs in just a few clicks with Placeit's t-shirt designer and use these to stock your Merch by Amazon account!
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