Seeing something new can motivate us to explore our environment for rewards, and with social media that reward is just a click away. Information Gap Theory Humans are obsessed with information and have an unquenchable interest in the world around them.
But even if something catches our attention, it still needs to spread far and wide to have a viral impact. Lastly, specific positive emotions lead people to sharing content, including those of amusement, affection, surprise, happiness, and excitement. On the flipside, nostalgia and disgust are two other psychological responses that trigger sharing as well.
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Start Selling More. Let's Get The Conversation Going. Start here. Local: About Partners Careers Contact. LinkedIn Facebook. ShareProgress optimizes your share page to ensure that your audience shares your campaigns as much as possible. Our analytics page lets you track how many generations of users have taken your action. Sign Up Log In. ShareProgress Blog Search for:. Definitely went viral. Photo credit: Psy — Gangnam Style.
So stackable. Photo credit: www. Share With Friends.
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